Marc Oliver Opresnik

Professor of Marketing and Management

Technical University of Lübeck and the University of Lübeck and Honorary Professorship at the New Delhi Institute of Management (NDIM), India

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BIO

Marc Oliver Opresnik is a globally recognised expert in marketing, negotiation, and strategic management, and a Distinguished Professor at the Technical University of Lübeck. As a long-time global co-author of marketing legend Philip Kotler, he contributes to advancing purpose-driven leadership and marketing while helping shape the future of business worldwide. He is also the creator of the PIVOTAL Infinity Marketing Canvas® and founder of PIVOTAL Thinking, a next-generation framework for purpose-driven strategy and innovation. With over two decades of international experience, he advises global brands and delivers keynote talks on leadership, sustainability, and the impact of AI on business and society.

Language(s)

English, German

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Areas of expertise

Leadership and purpose
Strategic marketing
Negotiation and influence
Artificial intelligence
Business innovation
Digital transformation

Sustainable growth
Global strategy
Branding and positioning
Entrepreneurship
Future of work

Profile

Marc Oliver Opresnik is a Distinguished Professor of Marketing and Management at the Technical University of Lübeck and the University of Lübeck, and one of the world’s most renowned experts in marketing, strategic management, and negotiation. He is the founder of PIVOTAL Thinking and the creator of the PIVOTAL Infinity Marketing Canvas®, a next-generation strategy framework for purpose-driven growth. He also holds an Honorary Professorship at the New Delhi Institute of Management (NDIM) – a leading business school in India – highlighting his global recognition and commitment to shaping future leaders through executive education and also serves as Professor of Marketing and Executive Director of Academic Partnerships at The International Business School in Manchester.

With over two decades of international experience as a keynote speaker, advisor and author, Marc has worked with global brands such as Google, Coca-Cola, SAP, L'Oréal, VW, Porsche, and McDonald’s, as well as government bodies and United Nations programmes. His passion lies in empowering leaders to align business success with values and long-term impact.

As the founder of Opresnik Management Consulting and Opresnik Business School, he is driving global transformation through innovative education. Marc is a TEDx speaker and author of more than 50 books and articles, including international bestsellers co-authored with Philip Kotler and Kevin Keller. His lectures and talks focus on purpose-driven leadership, sustainable growth strategies, negotiation excellence and the impact of AI on business and education.

More than 100 million people have benefited from his insights in seminars, conferences and executive education formats around the globe.